Rosé trends... trendy rosé
Over the past few years, overall wine consumption in France has dropped slightly, but despite this trend, consumption of Rosé wine in France continues to increase, from 10.8% of total wine consumption in 1990 to 27.3% in 2011 (red wine consumption in particular has dropped over this same period, from 77.8% of total consumption to just 56%).
Rosé wine has become very trendy in France, and has definitely won over the general public: almost 9 out of every 10 wine drinkers say that they drink Rosé, representing a total estimated market of 27.5 million Rosé Wine consumers!
But Rosé is more than just a passing trend. It has become an integral part of French society as consumer trends have changed and new life styles have emerged: meals that are less structured, the increasing popularity of ethnic cuisine from around the world, greater simplicity, new encounters, good times and instant gratification.
When drinking Rosé, the consumer discovers a different approach to wine – easier access, without all the constraints and traditional formalities. A wine that symbolizes greater freedom.
The newfound public for Rosé wines has extended well beyond France's borders and won over wine drinkers around the world. Drinkers have demonstrated a preference for dry, light-colored Rosés, and Provence's winemakers are recognized experts in these types of wines. Provence's Rosés are thus well positioned to win over new customers abroad.