Economy
Wine Production
Each year, approximately 600 winegrowers (540 private and 60 cooperative wineries) and 40 wine buyers/sellers ("négociants") produce 1.3 million hectoliters of wine, the equivalent of 174 million bottles (87% Rosé, 9% Red and 4% White) over 27,000 hectares of land.
The Provence region accounts for 6% of total French AOC wine production for all types of wines.
Provence is France's leading producer of AOC rosé wines with 40% of domestic production and 5.6% of worldwide rosé wine production.
THE MARKET
Currently, 87% of Provence Wines are sold in France, and 40% right in Provence. Strong regional sales are a true asset for Provence Wines.
The majority of sales are via mass distribution (41% by volume).
Both export and direct sales increased in 2011, while sales via other distribution networks were relatively stable.
KEY FIGURES FOR AOC PROVENCE WINES
Land area : 27,000 hectares over 3 French departments (Var, Bouches du Rhône and Alpes-Maritimes)
Volume : 1,310,000 hl (over 174 million bottles)
Breakdown of Provence Wine production by type :
Rosé : 87%
Red : 9%
White : 4%
Wine industry :
600 winemakers (540 private and 60 cooperative wineries)
40 buyers/sellers (négociants)
Provence represents 6% of French AOC production for all types of wine
Provence is France's leading region for the production of AOC rosé wines, with 40% of total production
Provence accounts for approximately 5.6% of total rosé wine production in the world
Provence is also the leader in terms of brand name recognition for rosé wines
(46% of wine consumers associate Provence with rosé wines, with no prompting)
Nearly 3 out of every 4 restaurants offer Provence Wines on their menu
Provence Rosés account for nearly half of all AOC rosé wines sold via mass distribution in 2010
Over 15 million bottles of Provence Wines were sold on the export market