Economy

Wine Production

Each year, approximately 600 winegrowers (540 private and 60 cooperative wineries) and 40 wine buyers/sellers ("négociants") produce 1.3 million hectoliters of wine, the equivalent of 174 million bottles (87% Rosé, 9% Red and 4% White) over 27,000 hectares of land.

The Provence region accounts for 6% of total French AOC wine production for all types of wines.

Provence is France's leading producer of AOC rosé wines with 40% of domestic production and 5.6% of worldwide rosé wine production.

THE MARKET

About 84% of the total volume of Provence wines is sold in France—and 40% right in Provence. Strong regional sales are a true asset for Provence Wines.
Over the past 10 years, a transfer in volumes has been noted on the market: less Provence wines are now found in hard-discount outlets, and more in direct sales and on the export market.

16% of Provence wines are sold on the export market—the majority rosés. Provence rosé exports have soared, increasing by 15% between 2012 and 2013. One of the main reasons behind this increase has been the explosion in demand from the United States: exports of Provence rosés increased by 40% between 2012 and 2013, making the U.S. the number one export market for Provence rosés, with 27.3% of total exports.

In 2013, Provence Wine sales totaled 71 million Euros—an increase of 390% over the past decade!

Répartition des ventes de rosé de Provence en France par circuit
Répartition des volumes de vins de Provence rosés exportés en 2009

KEY FIGURES FOR AOC PROVENCE WINES

Land area : 26,000 hectares over 3 French departments (Var, Bouches du Rhône and Alpes-Maritimes)
Volume : 1,195,000 hl (over 160 million bottles)
Breakdown of Provence Wine production by type :
Rosé : 88,5%
Red : 8%
White : 3,5%
Wine industry :
600 winemakers (540 private and 60 cooperative wineries)
40 buyers/sellers (négociants)
Provence is France's leading region for the production of AOC rosé wines, with 40% of total production
Provence accounts for approximately 5.6% of total rosé wine production in the world

Drinking too much alcohol can seriously damage your health