Economy
Production
Each year, approximately 600 winegrowers (540 private and 60 cooperative wineries) and 72 wine traders ("négociants") produce a little over 1.2 million hectoliters of wine, the equivalent of 170 million bottles (88% Rosé, 9% Red and 3% White) over 27,000 hectares of land.
Provence represents 6% of French AOC production for all types of wines.
Provence is the number one region in France for the production of AOC rosés, representing 38% of domestic production and 8% of worldwide rosé production.
THE MARKET
The market for Provence Wines is still primarily domestic, with 88% of total volume sold in France, and 40% right in Provence.
The majority of sales are via mass distribution (43% by volume).
Provence Wines are also sold outside of France, with exports representing 12% of total volume.
AOC PROVENCE WINES: KEY FIGURES
Land area : 27,000 hectares over 3 French departments (Var, Bouches du Rhône and Alpes-Maritimes)
Volume : 1,279,500 hl (Equivalent to 170 million bottles)
Breakdown of Provence Wine production by type :
Rosé : 88%
Red : 9%
White : 3%
The winegrowers :
600 producers (540 private and 60 cooperative wineries)
72 buyers/sellers (négociants)
Provence represents 6% of French AOC production for all types of wine
Provence is the French leader in AOC Rosé wine production with 38% of production
Provence produces approximately 8% of all the Rosé Wine in the world
Provence : The most recognizable brand name for Rosés
(46% of wine drinkers mention Provence with no prompting when asked about Rosés)
More than 3 out of every 4 restaurants offer a Provence Wine on their menu
In 2010, Provence was the number 2 winegrowing region in terms of market share for bottles sold to restaurants
(10.2% of total wine market)
Provence Rosés accounted for 46,3% of all AOC Rosé Wine sales
via Mass Distribution in 2010
More than 15 million bottles of Provence Wines sold as exports