Almost all rosé wine in the world is produced for « domestic » consumption, in the region or country of origin. On the world rosé wine market, international flows are still rare but they are growing regularly still 2000.
Developing sales abroad
Also, the share of export volumes in world rosé wine consumption is very limited and competition between the rosés is essentially « internal ». Within this context, the main producer countries are also the main consumer countries (France, Italy, Spain, United States). Rosé wine accounts for more than 10% of their total wine consumption. However, countries consume more rosé wine than they produce and consequently import from abroad. This is the case notably for Germany. Finally, countries are rosé consumers but not producers. The share of rosé wine in their total wine consumption is thus generally below the 5% mark, primarily in England. Only Belgium is the exception, with a rosé wine consumption exceeding 10%. However, the Provence grape growing and wine industry has no wish to limit itself to the French market and seeks to develop its sales abroad, sales that remain limited, it’s true, although prospects are encouraging and efforts are followed up and even augmented (30% of the CIVP budget in 2007).
An essentially national market
The marketing of Provence Rosé wine is broken down as follows: 90% in France (45% in Mass Distribution, 20% in Cafés, Hotels, Restaurants, 20% direct to individuals, 5% wine merchants), 10% abroad (more than 60% in Switzerland, Germany and Belgium, of the order of 25% in Canada, the United States, Great Britain, Holland and Japan).