Be a trend-setter. Drink Provence rosé all year long! "If brisk, light white wines grace your cocktail parties and dinner table in the wintry months, there is no reason why Provence rosé should be limited to summer sipping" insists Pearce-Bibona. And yet, the SAQ affirms that rosé sales generally start dropping off mid-August, long before the warm weather fades.2 This situation seems to be changing however. Exports of Provence wines to Canada soared by 38% in 2016 (source: CIVP et Douanes françaises). The LCBO, in particular, has seen double digit rosé growth over the past 2 years, and has steadily increased year-round listings to meet this rising demand (source: LCBO, September 2016). So why not break the winter gloom with a cheery glass of Provence rosé?