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Montréal, 10th July 2017


Nothing evokes summer like a chilled glass of Provence rosé wine. Time to grab your picnic hamper, corkscrew and glasses, and head outdoors.
No need to stay home to enjoy this quintessential sunshine wine.

Picnics in the park, mid-hike or on the beach are a time-honoured summer tradition here in Canada. While you could stick to lemonade, a nice bottle of wine just makes the occasion all the more festive. But with so many options crowding the liquor store shelves these days, which wine should you choose?
Enter rosé from Provence! The ideal choice; a guaranteed crowd pleaser. Celebrated Canadian wine writer Natalie Maclean is a big fan of these “lovely wines”. She highlights their “mouth-watering, bone-dry, food-friendly” allure1. This thirst quenching quality, paired with a light body and moderate alcohol levels, makes for an easy drinking option that won’t leave you dazed in the hot sun. Moreover, the crisp acidity and delicate tannins of AOP Provence rosé wines make it snap to pair with a huge variety of dishes from simple salads and grilled fish, to hearty red meats.
The attractive colour of Provence Rosé is another of its irresistible features. Its delicate rose petal hue is the perfect match for the pastel tones so popular in summer wear. And on a purely practical note, the pale tone won’t stain your teeth…or your favourite dress! Provence rosé wine has obvious appeal for the ladies, but don’t be fooled by an outdated stereotype. The past few years has seen the rise of the #brosé movement, with men around the globe happily trading in their craft beer and bourbon for Provence wine. "It used to be that a guy would maybe order a glass of rosé on a date… but now I'm seeing groups of men ordering it." says Thomas Pastuszak, wine director of the swanky NoMad Hotel in Manhattan.2
Need more reasons to think Provence pink for al fresco dining? This dry rosé is lower in calories than beer, cider, coolers and the majority of cocktails. Also, due to the massive popularity of rosés from Provence, a wide selection are now stocked in most wine store chillers, and often bottled with screw cap closures, making them an easy grab-and-go option for last minute picnic preparations. And when the dreary winter months descend on us, we can raise a glass of Provence rosé and remember sunny days tossing the frisbee around the park.
2017 is THE year to let loose with a Provence pink picnic.
Canada’s 150th birthday celebrations are underway, with a wealth of fun events nation-wide.
The city of Toronto is getting into the spirit by lifting a long-standing ban on drinking in public parks. Since July 1st 2017, Torontonians can imbibe without fear of a hefty fine. "We already know some parks are filled with young people drinking on weekends," says Amanda Rosen, a spokesperson for the city's parks, forestry and recreation department.3 This way, the city’s wine lovers can ditch the paper bags and drink their Provence rosé wine in style.
Montréal is renowned for its fun-loving summer attitude. Outdoor festivals and street parties abound, and picnicking is a way of life. “Montrealers love to picnic, and let’s be honest, a picnic without wine or beer is no picnic at all!” exclaims Alexander Dunphy, Tourisme Montréal writer.4 This summer, with the 375th anniversary of the founding of the city, the revelries are being kicked into high gear. Montréal’s many green spaces are teeming with evening and week-end activities.5
So, what are you waiting for?
Slap on your flip flops, whip up a picnic basket and head to the liquor store for some Provence rosé. Wriggling your feet in the grass, a glass of crisp, dry rosé in hand…
it’s what summer was made for!
For more information and images, please contact Marie Fauvet:
Crédits photos:
PatriciaBrochu-CIVP, Fondacci-CIVP, Françoismillo-CIVP
The Conseil Interprofessionnel des Vins de Provence (CIVP) federates 562 estates, 61 cooperative wineries and about a hundred AOP Côtes de Provence, AOP Coteaux d’Aix-en-Provence and AOP Coteaux Varois en Provence traders. Together, they produce the equivalent of 176 million bottles per year in red (8%), white (3%) and most importantly rosé (89%).
The Provence vineyard is also the first wine of France for rosé appellation: 42% of the French AOP rosés are wines of Provence.
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